Sales Role Play Report Term Paper Example | Topics and Well Written Essays - 1000 words

Sales Role Play Report - Term Paper Example The company values the importance of proper storage facilities for herbal products. Therefore there exists a spacious warehouse with required temperature conditions. The corporate office and the manufacturing facility of the company are situated in Philadelphia. Healthy Hair professionals are backed by rich industry experience, exposure as well in depth knowledge makes. Factors such as thorough quality checking, sophisticated infrastructure, skilful team of professionals, timely delivery, customized solution and the ease of payment modes makes the company the most sought after herbal product manufacturers. Natural Hair Care accelerates the growth of hair. It provides strength to the hair, prevents hair fall and dandruff. It also tends to have a cooling effect on the eyes and reduces headache. Natural Hair Care is n excellent herbal hair oil that can be used as ordinary hair oil also. Natural Hair Care contains pure herbs and coconut oil. This is a one of its kind and acknowledged by those who used the product sample. Whole Foods Market is a retail supermarket chain located in Austin, Texas. The company is famous for providing natural and organic food product of greatest quality. The company maintains strict guidelines and quality standards. Whole Foods market is best known for the unshakable commitment for sustainable agriculture. The company was founded by John Mackey and Renee Lawson Hardy. Since the humble beginning in 1980 the company has come a long way as there are over three hundred outlets in North America and UK. The company food department can be classified in to beer, bakery, bulk, cheese, Coffee and tea, Floral, grocery, prepared foods, seafood, wine, whole body. Whole Foods Market is the market leader in the organic food business. However the company now seeks for diversification. But the company wishes to do so by keeping their core commitment towards agriculture and

An analysis of the LensCrafter s Term Paper Example | Topics and Well Written Essays - 1500 words

An analysis of the LensCrafter s - Term Paper Example This paper will specifically discuss LensCrafters’ operations management, value chain, and service-delivery system design. Calloway (2009), while analysing the operations strategy of LensCrafters finds that the organisation pays particular attention to improving customer loyalty through delivering legendary customer service (p.35). As market analysts point out, the firm strives to deliver superior overall value for meeting individual needs of each customer. The on-site production of perfect quality eyewear appears to be the major highlight of the firm’s customer service. This facility is really assistable for customers to save considerable amount of their time and hence to enjoy a convenient shopping experience. Undoubtedly, this innovative customer practice would assist the organisation to effectively confront with the stiff market competition in the modern optical market. In other words, improved shopping experience and enhanced customer loyalty can aid the organisati on to gain a competitive advantage in terms of sustainability. It is also identified that LensCrafters emphasises developing associates and leaders in the global marketplace with intent to strengthen its market position and to address competition pressures successfully. In addition, this operational strategy is also beneficial for the company to cut down its operating costs and to improve its profitability. The organization employs a differentiation strategy to promote brand recognition and remain to be unique in the optical market. Consumer behaviour studies and other market research analyses indicate that the firm’s differentiation strategy has assisted it to make its products familiar to customers and thereby influence their purchase decisions. Market studies also reveal that the organization’s distinct business strategy is really appealable to customer groups who consider time as the paramount factor. In addition, the company has developed a well shaped diversifica tion strategy in order to make a wide variety of eye care products and services available in once place. Despite relatively huge initial investments, the idea of maintaining production laboratories in stores has greatly benefited the company to ensure perfect product/service quality and hence to focus on individual specifications of each customer. LensCrafters has developed a pay later program in order to make its services affordable to all. In addition, currently LensCrafters offers one of the improved extended protection plans in the market. Finally, the company performs outstandingly in terms of customer relationship management and it benefits the firm to retain existing customer and to attract new potential customer groups. The LensCrafters’ operations management activities notably enhance the customer experience. The firm has integrated its manufacturing process into the service facility so as to rapidly respond to customer needs. In the optical industry, it is unusual f or customers to get their eyeglasses delivered ‘in about an hour’ and therefore this facility extremely adds value to customer shopping experience. It is to be also noted that the company has a technologically advanced lab facility to ensure that the eyewear products delivered are of superior quality. The organisation has a well developed and integrated service delivery system and has a very attractive physical layout. When a customer

Current Research Essay Example | Topics and Well Written Essays - 1000 words

Current Research - Essay Example Through the use of software, development in different dimensions and especially economically is achieved. However, this is achieved through the concentration of multiple locations which allow important developments. Through software development, complex projects in the world are managed through dedicated methodologies and standards (Galina & Smite, 2011, p.8). The increasing competition of companies across the world has increased the need for presentation of services and goods of high quality. Through software distribution, there is enhanced process thinking which enables entrusting work to skilled individuals (Oshri, Kotlarsky & Willcocks, 2007, p.28). This makes it possible for companies to respond appropriately to changing customer’s needs. When companies are able to distribute their development globally, they benefit from getting relatively cheap resources which lower their operational costs. Software development ensures that there is reduced reliance on heavy documents of standardized models. Software development further ensures that there is easier communication between members of team projects which makes it possible to share ideas (Setamanit, et al. 2007, p.18). In this paper, importance of global software development will be discussed. Distributed software stresses the correlation between qualities of services to the society and quality processes. Distributed software ensures that the needs of the customers get matching responses from different organization (Galvina & Nsmite, 2011, p.10). This is in addition to preventing increased incidences of duplicated work. There has been progressive development of process models related to software development. Software development is characterized by organization of resources to meet the desires of people. This is in addition to meeting their expectation timely. Distributed software development though complex; offers solutions to emerging challenges in the world (Jaakkola, 2009, p.71). Through

The field of nuclear physics

The field of nuclear physics Nuclear physics is the field of physics that studies the building blocks and interactions of atomic nuclei. The most commonly known applications of nuclear physics are nuclear power and nuclear weapons, but the research has provided wider applications, including those in medicine (nuclear medicine, magnetic resonance imaging), materials engineering (ion implantation) and archaeology (radiocarbon dating). The field of particle physics evolved out of nuclear physics and, for this reason, has been included under the same term in earlier times. The discovery of the electron by J. J. Thomson was the first indication that the atom had internal structure. At the turn of the 20th century the accepted model of the atom was J. J. Thomsons plum pudding model in which the atom was a large positively charged ball with small negatively charged electrons embedded inside of it. By the turn of the century physicists had also discovered three types of radiation coming from atoms, which they named alpha, beta, and gamma radiation. Experiments in 1911 by Lise Meitner and Otto Hahn, and by James Chadwick in 1914 discovered that the beta decay spectrum was continuous rather than discrete. That is, electrons were ejected from the atom with a range of energies, rather than the discrete amounts of energies that were observed in gamma and alpha decays. This was a problem for nuclear physics at the time, because it indicated that energy was not conserved in these decays. In 1905, Albert Einstein formulated the idea of mass?energy equivalence. While the work on radioactivity by Becquerel, Pierre and Marie Curie predates this, an explanation of the source of the energy of radioactivity would have to wait for the discovery that the nucleus itself was composed of smaller constituents, the nucleons. Rutherfords team discovers the nucleus In 1907 Ernest Rutherford published Radiation of the a Particle from Radium in passing through Matter[1]. Geiger expanded on this work in a communication to the Royal Society[2] with experiments he and Rutherford had done passing a particles through air, aluminum foil and gold leaf. More work was published in 1909 by Geiger and Marsden[3] and further greatly expanded work was published in 1910 by Geiger,[4] In 1911-2 Rutherford went before the Royal Society to explain the experiments and propound the new theory of the atomic nucleus as we now understand it. The key experiment behind this announcement happened in 1909 as Ernest Rutherfords team performed a remarkable experiment in which Hans Geiger and Ernest Marsden under his supervision fired alpha particles (helium nuclei) at a thin film of gold foil. The plum pudding model predicted that the alpha particles should come out of the foil with their trajectories being at most slightly bent. Rutherford had the idea to instruct his team to look for something that shocked him to actually observe: a few particles were scattered through large angles, even completely backwards, in some cases. He likened it to firing a bullet at tissue paper and having it bounce off. The discovery, beginning with Rutherfords analysis of the data in 1911, eventually led to the Rutherford model of the atom, in which the atom has a very small, very dense nucleus containing most of its mass, and consisting of heavy positively charged particles with embedded electrons in order to balance out the charge (since the ne utron was unknown). As an example, in this model (which is not the modern one) nitrogen-14 consisted of a nucleus with 14 protons and 7 electrons (21 total particles), and the nucleus was surrounded by 7 more orbiting electrons. The Rutherford model worked quite well until studies of nuclear spin were carried out by Franco Rasetti at the California Institute of Technology in 1929. By 1925 it was known that protons and electrons had a spin of 1/2, and in the Rutherford model of nitrogen-14, 20 of the total 21 nuclear particles should have paired up to cancel each others spin, and the final odd particle should have left the nucleus with a net spin of 1/2. Rasetti discovered, however, that nitrogen-14 has a spin of 1. James Chadwick discovers the neutron In 1932 Chadwick realized that radiation that had been observed by Walther Bothe, Herbert L. Becker, Ir?ne and Fr?d?ric Joliot-Curie was actually due to a neutral particle of about the same mass as the proton, that he called the neutron (following a suggestion about the need for such a particle, by Rutherford). In the same year Dmitri Ivanenko suggested that neutrons were in fact spin 1/2 particles and that the nucleus contained neutrons to explain the mass not due to protons, and that there were no electrons in the nucleus only protons and neutrons. The neutron spin immediately solved the problem of the spin of nitrogen-14, as the one unpaired proton and one unpaired neutron in this model, each contribute a spin of 1/2 in the same direction, for a final total spin of 1. With the discovery of the neutron, scientists at last could calculate what fraction of binding energy each nucleus had, from comparing the nuclear mass with that of the protons and neutrons which composed it. Differences between nuclear masses calculated in this way, and when nuclear reactions were measured, were found to agree with Einsteins calculation of the equivalence of mass and energy to high accuracy (within 1% as of in 1934). Yukawas meson postulated to bind nuclei In 1935 Hideki Yukawa proposed the first significant theory of the strong force to explain how the nucleus holds together. In the Yukawa interaction a virtual particle, later called a meson, mediated a force between all nucleons, including protons and neutrons. This force explained why nuclei did not disintegrate under the influence of proton repulsion, and it also gave an explanation of why the attractive strong force had a more limited range than the electromagnetic repulsion between protons. Later, the discovery of the pi meson showed it to have the properties of Yukawas particle. With Yukawas papers, the modern model of the atom was complete. The center of the atom contains a tight ball of neutrons and protons, which is held together by the strong nuclear force, unless it is too large. Unstable nuclei may undergo alpha decay, in which they emit an energetic helium nucleus, or beta decay, in which they eject an electron (or positron). After one of these decays the resultant nucleus may be left in an excited state, and in this case it decays to its ground state by emitting high energy photons (gamma decay). The study of the strong and weak nuclear forces (the latter explained by Enrico Fermi via Fermis interaction in 1934) led physicists to collide nuclei and electrons at ever higher energies. This research became the science of particle physics, the crown jewel of which is the standard model of particle physics which unifies the strong, weak, and electromagnetic forces. Modern nuclear physics Main articles: Liquid-drop model and Shell model A heavy nucleus can contain hundreds of nucleons which means that with some approximation it can be treated as a classical system, rather than a quantum-mechanical one. In the resulting liquid-drop model, the nucleus has an energy which arises partly from surface tension and partly from electrical repulsion of the protons. The liquid-drop model is able to reproduce many features of nuclei, including the general trend of binding energy with respect to mass number, as well as the phenomenon of nuclear fission. Superimposed on this classical picture, however, are quantum-mechanical effects, which can be described using the nuclear shell model, developed in large part by Maria Goeppert-Mayer. Nuclei with certain numbers of neutrons and protons (the magic numbers 2, 8, 20, 50, 82, 126, ) are particularly stable, because their shells are filled. Other more complicated models for the nucleus have also been proposed, such as the interacting boson model, in which pairs of neutrons and protons interact as bosons, analogously to Cooper pairs of electrons. Much of current research in nuclear physics relates to the study of nuclei under extreme conditions such as high spin and excitation energy. Nuclei may also have extreme shapes (similar to that of Rugby balls) or extreme neutron-to-proton ratios. Experimenters can create such nuclei using artificially induced fusion or nucleon transfer reactions, employing ion beams from an accelerator. Beams with even higher energies can be used to create nuclei at very high temperatures, and there are signs that these experiments have produced a phase transition from normal nuclear matter to a new state, the quark-gluon plasma, in which the quarks mingle with one another, rather than being segregated in triplets as they are in neutrons and protons. Modern topics in nuclear physics Spontaneous changes from one nuclide to another: nuclear decay Main article: Radioactivity There are 80 elements which have at least one stable isotope (defined as isotopes never observed to decay), and in total there are about 256 such stable isotopes. However, there are thousands more well-characterized isotopes which are unstable. These radioisotopes may be unstable and decay in all timescales ranging from fractions of a second to weeks, years, or many billions of years. For example, if a nucleus has too few or too many neutrons it may be unstable, and will decay after some period of time. For example, in a process called beta decay a nitrogen-16 atom (7 protons, 9 neutrons) is converted to an oxygen-16 atom (8 protons, 8 neutrons) within a few seconds of being created. In this decay a neutron in the nitrogen nucleus is turned into a proton and an electron and antineutrino, by the weak nuclear force. The element is transmuted to another element in the process, because while it previously had seven protons (which makes it nitrogen) it now has eight (which makes it oxygen). In alpha decay the radioactive element decays by emitting a helium nucleus (2 protons and 2 neutrons), giving another element, plus helium-4. In many cases this process continues through several steps of this kind, including other types of decays, until a stable element is formed. In gamma decay, a nucleus decays from an excited state into a lower state by emitting a gamma ray. It is then stable. The element is not changed in the process. Other more exotic decays are possible (see the main article). For example, in internal conversion decay, the energy from an excited nucleus may be used to eject one of the inner orbital electrons from the atom, in a process which produces high speed electrons, but is not beta decay, and (unlike beta decay) does not transmute one element to another. Nuclear fusion Main article: Nuclear fusion When two low mass nuclei come into very close contact with each other it is possible for the strong force to fuse the two together. It takes a great deal of energy to push the nuclei close enough together for the strong or nuclear forces to have an effect, so the process of nuclear fusion can only take place at very high temperatures or high densities. Once the nuclei are close enough together the strong force overcomes their electromagnetic repulsion and squishes them into a new nucleus. A very large amount of energy is released when light nuclei fuse together because the binding energy per nucleon increases with mass number up until nickel-62. Stars like our sun are powered by the fusion of four protons into a helium nucleus, two positrons, and two neutrinos. The uncontrolled fusion of hydrogen into helium is known as thermonuclear runaway. Research to find an economically viable method of using energy from a controlled fusion reaction is currently being undertaken by various resea rch establishments (see JET and ITER). For nuclei heavier than nickel-62 the binding energy per nucleon decreases with the mass number. It is therefore possible for energy to be released if a heavy nucleus breaks apart into two lighter ones. This splitting of atoms is known as nuclear fission. The process of alpha decay may be thought of as a special type of spontaneous nuclear fission. This process produces a highly asymmetrical fission because the four particles which make up the alpha particle are especially tightly bound to each other, making production of this nucleus in fission particularly likely. For certain of the heaviest nuclei which produce neutrons on fission, and which also easily absorb neutrons to initiate fission, a self-igniting type of neutron-initiated fission can be obtained, in a so-called chain reaction. (Chain reactions were known in chemistry before physics, and in fact many familiar processes like fires and chemical explosions are chemical chain reactions.) The fission or nuclear chain-reaction, using fission-produced neutrons, is the source of energy for nuclear power plants and fission type nuclear bombs such as the two that the United States used against Hiroshima and Nagasaki at the end of World War II. Heavy nuclei such as uranium and thorium may undergo spontaneous fission, but they are much more likely to undergo decay by alpha decay. For a neutron-initiated chain-reaction to occur, there must be a critical mass of the element present in a certain space under certain conditions (these conditions slow and conserve neutrons for the reactions). There is one known example of a natural nuclear fission reactor, which was active in two regions of Oklo, Gabon, Africa, over 1.5 billion years ago. Measurements of natural neutrino emission have demonstrated that around half of the heat emanating from the Earths core results from radioactive decay. However, it is not known if any of this results from fission chain-reactions. Production of heavy elements According to the theory, as the Universe cooled after the big bang it eventually became possible for particles as we know them to exist. The most common particles created in the big bang which are still easily observable to us today were protons (hydrogen) and electrons (in equal numbers). Some heavier elements were created as the protons collided with each other, but most of the heavy elements we see today were created inside of stars during a series of fusion stages, such as the proton-proton chain, the CNO cycle and the triple-alpha process. Progressively heavier elements are created during the evolution of a star. Since the binding energy per nucleon peaks around iron, energy is only released in fusion processes occurring below this point. Since the creation of heavier nuclei by fusion costs energy, nature resorts to the process of neutron capture. Neutrons (due to their lack of charge) are readily absorbed by a nucleus. The heavy elements are created by either a slow neutron cap ture process (the so-called s process) or by the rapid, or r process. The s process occurs in thermally pulsing stars (called AGB, or asymptotic giant branch stars) and takes hundreds to thousands of years to reach the heaviest elements of lead and bismuth. The r process is thought to occur in supernova explosions because the conditions of high temperature, high neutron flux and ejected matter are present. These stellar conditions make the successive neutron captures very fast, involving very neutron-rich species which then beta-decay to heavier elements, especially at the so-called waiting points that correspond to more stable nuclides with closed neutron shells (magic numbers). The r process duration is typically in the range of a few seconds.

Gays in the Military Essay -- Homosexual Gay Lesbian

For nearly 50 years, it has been the U.S. military's official policy to exclude homosexuals from service. In November 1992, President - elect Clinton told Americans that he planned to lift the military's long - standing ban on gays and lesbians. Homosexual men and women, he said, should not be prevented from serving their country based on their sexual orientation. Soon after taking office in 1993, Clinton faced powerful military and congressional opposition to lifting the ban. General Colin Powell, then - chairman of the Joint Chiefs of Staff, and Senator Sam Nunn, who was chairman of the Senate Armed Forces Committee between 1987 an 1994 and left Congress in 1996, announced that they would seek to block his attempts to lift the ban. For the next six months, debate raged over what to do about the military's ban on gays and lesbians. Clinton's liberal supporters wanted him to follow through on his promise to lift the ban, urging the need to end discrimination against gays and lesbians. Conservatives, military leaders and some lawmakers of both parties argued that the presence of declared homosexuals in the armed forces would be detrimental to military readiness. They said that letting gays and lesbians serve would destroy all morale and erode good discipline and order. Ban opponents maintained that gay people were capable men and women who should be allowed to serve their county.   Ã‚  Ã‚  Ã‚  Ã‚   In July 1993, a compromise policy was struck between supporters and opponents of the ban. The compromise, known as "don't ask, don't tell," allowed gays and lesbians to serve in the military as long as they did not proclaim their homosexuality or engage in Homosexual conduct. Under the policy, military commanders would not try to find out the sexual orientation of the personnel, and gay and lesbian personnel would not disclose their sexual orientation. The policy marked a change from past practice in that simply being homosexual was no longer a disqualifier for military service. Conservatives saw the change as a regrettable relaxation of the absolute ban on gay people. Liberals were dissatisfied because the new policy still allowed the military to oust gays and lesbians if they revealed their orientation.   Ã‚  Ã‚  Ã‚  Ã‚   While some liberals disagree with the policy, arguing that it punishes gays and lesbians for engaging in the same kinds of behavior that heterosexuals are fre... ...for the rest of society. If the federal government itself discriminates against gay people, they say, that sends a powerful message to other employers and to society at large Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  I've discovered in doing this report that some opposition to gay people's military service is based on moral concerns. I feel that many people believe that homosexuality is wrong and do not want the federal government to appear to condone it by allowing gays and lesbians to serve openly. Some observers point out that gay people have not yet been fully accepted and integrated into society at large. They say that asking the military to accept gays and lesbians is simply asking too much. Reference: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Issues and Controversies: Gays in the military, Facts on File News Service(1999), Retrieved from : http://www.facts.com/icof/i00062.htm †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Robinson, B.A. Gays in the military; â€Å"Don’t ask†, Don’t Tell†, (2000) Retrieved from: http://www.religioustolerance.org/hom_mili.htm †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Steffan, Joseph; Gays in the Military; Joseph Steffan verses the United States, (2001) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  A.P.A Newsletter; (1997) Retrieved from: www.apa.udel.edu/apa/archive/newsletters/v97n1/law/military.asp

New Perspectives :: Personal Narratives Writing Education Essays

New Perspectives This is the first essay that I wrote for class. I was extremely nervous writing my first "college paper" but I ended up enjoying it very much. Although my writing skills and technique are a little unorganized and choppy, I can honestly say that this paper was the one that I most challenged myself creatively. It was pretty hard putting such awesome experiences into mere words, but I did my best. The paper obviously shows my writing level at the beginning of the class, but has been my favorite paper to write. Self- Evaluation I really enjoyed writing this paper because I love the topic. I try to re-live each event in my description and make it easier for the reader to relate to. I think the strengths of my paper would probably be my introduction and description. I don’t think I’m a very strong writer, so I had problems with organizing my ideas and writing my conclusion. If I had more time to write the paper, I would try to add more events that happened, and how to those events changed me. I think that would better support my thesis, and make a more interesting and developed paper. New Perspectives I am sitting straight up in my seat as the Jeep jostles down a bombed out city street. Dust flies as Aaron shifts into fifth gear and fumbles with his Nokia, trying to take a picture. My aunt is grasping the dash and frantically looking behind her shoulder. Soldiers in olive green uniforms are yelling at us in Turkish and trying to catch up. My Uncle is too fast and we duck into an alley, out of sight. We sit in stunned silence for about thirty seconds, and then burst out laughing. My Aunt Rikki, her fiancà © Aaron, and I had spent that spring day of 2001 on the Turkish side of the island of Cyprus. We had been attempting to take pictures of the ghost inner city of Famagusta. Famagusta had been off limits by the Turkish government since the 1974 invasion. What resulted was the exhilarating chase I just described. The drama of the story is exaggerated.

Toyota

Company Objectives World domination with regard to car supply. Toyota seeks to achieve market leadership by delivering value to customers and providing high quality vehicles. Ill. Analysis Of Related Case Facts A. Porters Five Forces Analysis 1. Threat of New Entrants – Low New entrants can't enter the market easily as it requires huge capital investment, cutting-edge technology and the industry have already reached economics of scale. Brand loyalty among the buyers. They won't easily switched to new brand as purchasing a vehicle incurred high cost. 2.Bargaining Power of Supplier – Moderately Low Various types of suppliers in automobile industry such as cooling, electrical, fuel supply systems distributed across the globe. They own many interchangeable supplier and produced many components in the short time. Suppliers don't own the power to determine the price. 3. Bargaining Power of Buyer – High Can easily switch to other brands if they're cheaper and better spe cifications such as Hand's new Hybrid models which are more lucrative Toyota Pries. 4. Threat of Substitute – Moderately High There are a lot of substitutes in automobile industry.When the price or the specifications of the vehicle is lack of favor, the substitutes will emerge. Besides from vehicles, buyer can opt for other substitutes such as bicycle, bus, train or even walking to reach their destination with petrol price hiking. However, it depends greatly on the consumers geographical location. 5. Competitive Rivalry -? High Competition between existing players is high. There is not much differentiation between players and their products. Other automobile companies are moving aggressively with their strategy to own higher market share with Hybrid models.B. Soot Analysis Strengths Us period productivity and efficiency of Toyota Production System Toyota is the world's largest vehicle manufacturer by production and sales Global strong brand awareness Strong distribution and m arket efforts focused on high quality, sales and close involvement with customers It has initiated new technologies Weaknesses Recalls caused quite severe financial impact It is criticized as a foreign importer by Japanese local car producers In May 2009, they reported a record yearly net loss of $ 4. Billion In 2005 faced criticism because of a large scale recall and quality issues Opportunities Recovery of auto industries Positive growth trend in hybrid vehicle segment Growing demand from major emerging markets India and China Demand for fuel efficient, compact vehicles In 2009 Bank of India decreased the interests on automotive bank loans Product innovation The retreats Competition in the global automotive market Uncertainty in global economic condition Weakening demand, increasing cost Tightening emission standards C.PEST Analysis Political Factors Laws and regulations mandated by the government/state/local assembles may put in measures to ensure that safe and ethical practices are being allowed to promote fairness within the company. On the other hand, these laws, especially those foreign to Japanese customs create policies that imposes more profit loss for TM because it is a foreign car company. Economic and Social Factors The first that may impact Tm's profit is that the social status of the world economy as a whole.If the world market is suffering due to a world-wide recession. Customers may be forced to buy domestic cars due to their lower cost, rather than buying foreign cars. However, if consumers are earning a higher income, this may prove beneficial to Toyota thereby increasing many profit and accountability. Stability of the upcoming market is highly projected. Technological Factors Technological advancements may also be a factor in determining Tm's overall production. The world relies heavily on technology to plan out the details and executions of company plans and goals.It would be wise for TM to continue its research developments to improve th e company's value and reputation. IV. Relevant Strategic Management Lean Production System Lean Production System is the system designed and evolved in Toyota. It is modified form of Henry Ford's Mass Production System. In some areas its philosophy seem exactly opposite to the fundamental principles of Mass Production System. Mass Production System Mass production is a method of producing goods in large quantities at low cost per unit. This system of production is also known as Push System or Just- in-Case System .With precision equipment, large numbers of identical parts could be produced at low cost and with a small work force. Diversification At the time of establishment of Toyota Motor Company was in the business of making handloom. This can be seen as a Conglomerate Diversification as Toyota expanded its scope from Handloom Industry to Automobile Industry. Joint Venture ANNUM was established at the site Of a former GM Fremont Assembly site that had been closed two years earlier in 1982. GM and Toyota reopened the factory as a joint venture in 1 984 to manufacture vehicles to be sold under both brands.A joint venture was viewed as an approach that would lower the risk while providing help in overcoming difficult potential problems. Market Segmentation Toast's most significant business segment is its automotive operations. Toyota carries out its automotive operations as a global competitor in the relied automotive market. Toast's uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile.Toyota is able to target such a large market because they have something for everyone. V. Alternative Courses and Action Toyota Motors Corporation, one of the largest automakers in the world. Due to growing number of recalls that it faced, s ales plummeted thereby effecting the company's position in the global automotive industry. The company recalled million of vehicles in 2009 that does not only hurt the company financially but significantly damaged the company's brand. Toyota must ensure that the cars produced are faultless and of good quality.Toyota must focus on differentiating the company by concentrating on the atmosphere and design of the vehicles . It must enhance customers service as full-service provider. Excellent customer service should be observed since it would be able to make the company boost their reputation and consistency in terms of customer satisfaction. There should be a unique offering of amenities and facilities which would give them a stand out compared to other competitors, something like a trademark item or facility in which it couldn't be copied or duplicated.Toyota has a reputation of manufacturing CEO friendly cars like the Pries based upon advanced technology developed by the organization . Toyota has also sold on its technology to other motor manufacturers. There is a big demand for CEO friendly and fuel efficient cars. Since Toyota already has a first mover advantage in making hybrid CEO friendly cars, it should capitalize n this opportunity and invest more on hybrid R and produce more environment friendly cars. VI. Analysis of Alternatives (Advantages and Disadvantages) VII.Conclusion Toyota has sources of strong competitive advantages in global automotive industry such as value chain, strong brand, wide product offering and hybrid vehicles. Major recalls, economic crisis and intense global competition have posed serious challenge for Toyota. Growing emerging markets and shifting customer demands offer Opportunities for Toyota to attain superior profitability and growth. Toyota must sustain its competitive advantages to attain its position and achieve future success. VIII. Recommendations Toyota motors are famous for their just in time manufacturing.The organizati on is doing well in this regard and competes with the world's top car manufacturing firms . However the quality of the car as compare to other car manufacturing companies is not satisfactory. They should focus on the quality and designs of the car. As compare to Honda, the intense competitor of Toyota in Asia and some other regions, they have elegant designs and quality cars. Apart from that the company should also focus on fuel efficient and hybrid cars to increase its production and to make people aware of these cars.T MAC needs to become more diverse, to allow the integration Of leadership in all sectors of leaderships to create a uniform leadership team. The way the system is set up is not going too well for the company's goal of being the number one manufacturer in the world. Also, Toyota needs to reanalyze its Research and Developmental Centers. It is through these centers that technologies are observed and tested to bring about the best possible and safe product for the consu mer to use. There needs to be a construction of the company as a whole. Toyota Company Objectives World domination with regard to car supply. Toyota seeks to achieve market leadership by delivering value to customers and providing high quality vehicles. Ill. Analysis Of Related Case Facts A. Porters Five Forces Analysis 1. Threat of New Entrants – Low New entrants can't enter the market easily as it requires huge capital investment, cutting-edge technology and the industry have already reached economics of scale. Brand loyalty among the buyers. They won't easily witched to new brand as purchasing a vehicle incurred high cost. 2.Bargaining Power of Supplier – Moderately Low Various types of suppliers in automobile industry such as cooling, electrical, fuel supply systems distributed across the globe. They own many interchangeable supplier and produced many components in the short time. Suppliers don't own the power to determine the price. 3. Bargaining Power of Buyer – High Can easily switch to other brands if they're cheaper and better spec ifications such as Hand's new Hybrid models which are more lucrative Toyota Pries. 4. Threat of Substitute – Moderately High There are a lot of substitutes in automobile industry.When the price or the specifications of the vehicle is lack of favor, the substitutes will emerge. Besides from vehicles, buyer can opt for other substitutes such as bicycle, bus, train or even walking to reach their destination with petrol price hiking. However, it depends greatly on the consumers geographical location. 5. Competitive Rivalry -? High Competition between existing players is high. There is not much differentiation between players and their products. Other automobile impasse are moving aggressively with their strategy to own higher market share with Hybrid models.B. Soot Analysis Strengths Superior productivity and efficiency of Toyota Production System Toyota is the world's largest vehicle manufacturer by production and sales Global strong brand awareness Strong distribution and marke t efforts focused on high quality, sales and close involvement with customers It has initiated new technologies Weaknesses Recalls caused quite severe financial impact It is criticized as a foreign importer by Japanese local car producers In May 009, they reported a record yearly net loss of $ 4. Billion In 2005 faced criticism because of a large scale recall and quality issues Opportunities Recovery of auto industries Positive growth trend in hybrid vehicle segment Growing demand from major emerging markets India and China Demand for fuel efficient, compact vehicles In 2009 Bank Of India decreased the interests on automotive bank loans Product innovation Threats Competition in the global automotive market Uncertainty in global economic condition Weakening demand, increasing cost Tightening emission standards C. PEST Analysis Political FactorsLaws and regulations mandated by the government/state/local assembles may put in measures to ensure that safe and ethical practices are being followed to promote fairness within the company. On the other hand, these laws, especially those foreign to Japanese customs create policies that imposes more profit loss for TM because it is a foreign car company. Economic and Social Factors The first that may impact Tm's profit is that the social status of the world economy as a whole. If the world market is suffering due to a world-wide recession.Customers may be forced to buy domestic cars due to their lower cost, rather than buying foreign cars. However, if consumers are earning a higher income, this may prove beneficial to Toyota thereby increasing company profit and accountability. Stability of the upcoming market is highly projected. Technological Factors Technological advancements may also be a factor in determining Tm's overall production. The world relies heavily on technology to plan out the details and executions of company plans and goals. It would be wise for T MAC to continue its research developments to improve the company's value and reputation.IV. Relevant Strategic Management Lean Production System Lean Production System is the system designed and evolved in Toyota. It is modified form of Henry Ford's Mass Production System. In some areas its philosophy seem exactly opposite to the fundamental principles of Mass Production System. Mass Production System Mass production is a method of producing goods in large quantities at low cost per unit. This system of production is also known as Push System or Just- in-Case System . With precision equipment, large numbers of identical parts could be produced at low cost and with a small work force.Diversification At the time of establishment of Toyota Motor Company was in the business of making handloom. This can be seen as a Conglomerate Diversification as Toyota expanded its scope from Handloom Industry to Automobile Industry. Joint Venture ANNUM was established at the site of a former GM Fremont Assembly site that had been closed two years earlier in 1982. GM and Toyota reopened the factory as a joint venture in 1984 to manufacture vehicles to be sold under both brands. A joint venture was viewed as an approach that would lower the risk while providing help in overcoming difficult potential problems.Market Segmentation Toast's most significant business segment is its automotive operations. Toyota carries out its automotive operations as a global competitor in the worldwide automotive market. Toast's uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry'. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone.V. Alternative Courses and Action Toyota Motors Corporation, one of the largest automakers in the world. Due to growing number of recalls that it faced, s ales plummeted thereby affecting the company's position in the global automotive industry. The company recalled million of vehicles in 2009 that does not only hurt the company financially but significantly damaged the company's brand. Toyota must ensure that the cars produced are faultless and of good quality. Toyota must focus on differentiating the company by concentrating on the atmosphere and design of the vehicles .It must enhance customers service s full-service provider. Excellent customer service should be observed since it would be able to make the company boost their reputation and consistency in terms of customer satisfaction. There should be a unique offering of amenities and facilities which would give them a stand out compared to other competitors, something like a trademark item or facility in which it couldn't be copied or duplicated. Toyota has a reputation of manufacturing CEO friendly cars like the Pries based upon advanced technology developed by the organization .Toyota has also sold on its technology to other motor manufacturers. There is a big demand for CEO friendly and fuel efficient cars. Since Toyota already has a first mover advantage in making hybrid CEO friendly cars, it should capitalize on this opportunity and invest more on hybrid R&D and produce more environment friendly cars. VI. Analysis of Alternatives (Advantages and Disadvantages) VI'. Conclusion Toyota has sources of strong competitive advantages in global automotive industry such as value chain, strong brand, wide product offering and hybrid vehicles.Major recalls, economic crisis and intense global competition have used serious challenge for Toyota. Growing emerging markets and shifting Customer demands offer opportunities for Toyota to attain superior profitability and growth. Toyota must sustain its competitive advantages to retain its position and achieve future success. VIII. Recommendations Toyota motors are famous for their just in time manufacturing. The organiza tion is doing well in this regard and competes with the world's top car manufacturing firms -However the quality of the car as compare to other car manufacturing companies is not satisfactory.They should focus on the quality ND designs of the car. As compare to Honda, the intense competitor of Toyota in Asia and some other regions, they have elegant designs and quality cars. Apart from that the company should also focus on fuel efficient and hybrid cars to increase its production and to make people aware of these cars. TM needs to become more diverse, to allow the integration of leadership in all sectors of leaderships to create a uniform leadership team. The way the system is set up is not going too well for the company's goal of being the number one manufacturer in the world. Toyota Toyota, one of the most renowned auto company started having a problem around in 1998 when it failed o store its new brand product Lexus’s data’s ineffectively. Though all it did not happen on purpose, but accidentally the Lexus Company could not fulfil the requirement and satisfaction of its customer in its early trail of database maintenance. Lexus the Toyotas high end luxury system had implemented a Corporate Customer information System in which there were some problems seen regarding the recording of customer information and override of wrong information of the customer data. Though the company had best tried to save that customer information in a appropriate manner but due to the system deficiency the company was having a massive data quality problem. This problem aroused because the company failed to maintain and implement a central database system where all he customer information would be stored in a central database, which when required would display the multi branches customer information. The company had 15 different databases stored in 15 different parts of the company, where the individual company would only access their local data stored by the local branch. In words of Management we can correlate this problem as lack of centralised authority to data control, storing, maintenance and update of recent transactions. The world of Information Technology as compared to the Management is quite controversial. Controversial in a sense that, in proper management Decentralization and Delegation of authority is required to achieve the best results in efficient management performances while as in terms of Information Technology, it requires the access, storage, support and maintenance of centralised database system in order to keep the up to date records of every activities performed everyday to track down the right solution to the problem. An efficient Information System demands the availability of information and resources however and whenever demanded at any point of request. The database Toyota Lexus ha designed was to store all its customer info which would help when the system was asked to provide the customer details of the owner for organizational purpose. The objective LEXUS had established to serve its customer via maintaining a customer dataset could not be fulfilled as the purpose of developing a database could no be fulfilled as it resulted to various problems in miscommunication of information all around. The ownership of the vehicles ad been transferred to the people who did not even had the ownership license, the cheques were paid to the person who were even not entitled to receive and the legitimate information were passed where there had been frequent problems of fake customer identity. The customer details failed to validate the right owners of the vehicles which as a result led to a problem of data loss. Because of the problem, Toyota would return the owners car fixed, washed filled with fuel. Cheques were made payable to the people whom it did not even belonged to. CASE EXAMPLES Example: 1 http://www. internetautoguide. om/auto-recalls/09-int/1998/lexus/gs400/index. html APR 17, 1998 | Recall ID# 50473 Hide Details |Recall Reason |SUSPENSION:AUTOMATIC STABILITY CONTROL (ASC) | |Recall Date |APR 17, 1998 | |Model Affected |GS400 | |Potential Units Affected |14855 | Recall Summary | |VEHICLE DESCRIPTION: PASSENGER VEHICLES. DUE TO A MANUFACTURING DEFECT OF THE YAW RATE SENSOR FOR THE VEHICLE STABILITY | |CONTROL (VSC), THE VSC CAN OPERATE IMPROPERLY IF THE SENSOR IS AFFECTED BY CERTAIN ELECTROMAGNETIC WAVES, SUCH AS FROM A | |CELLULAR PHONE. | |Consequence | |SHOULD THIS OCCUR, THE BRAKE MAY OPERATE UNEXPECTEDLY, AFFECTING STEERING AND SPEED CONTROL, INCREASING THE RISK OF A | |VEHICLE CRASH. |Remedy | |DEALERS WILL REPLACE THE YAW RATE SENSOR. | |Notes | |TOYOTA MOTOR CO. , LTD. | Example 2: http://www. justanswer. com/questions/35ik7-i-have-a-1998-lexus-es300-i-have-had-problems-with-the-gas Question I have a 1 998 Lexus ES300, I Have had problems with the gas pedals sticking on three occasions but paid no attention to it until I read about this problem on new cars. Have there been other cases reported with this model? What should I do about it? Submitted: 11 days and 23 hours ago. Category:  Lexus Value:  ? 7 Status:  CLOSED + Read  More Optional Information Year: 1998 Make: Lexus Model: ES300 Already Tried: I have a 1998 Lexus ES300, I Have had problems with the gas pedals sticking on three occasions but paid no attention to it until I read about this problem on new cars. Have there been other cases reported with this model? What should I do about it? Accepted Answer Hi, Your particular vehicle uses a mechanical, cable connection from the gas pedal to the throttle body as opposed to the electrical servo type throttles involved in the numerous recall related problems. Because of that, there would be no directly correlation between the two vehicles. That being said, there are 3 typical causes for sticking throttle in your vehicle. Least likely, but easiest to check is the infamous â€Å"floor mat obstruction†. This is typically noticeable while driving if your floor mat is interfering with the cable, but worth checking regardless. Second, is a worn out throttle cable. This is the cable that connects the gas pedal to the throttle body. Vehicles in northern states that have more issues with rust/corrosion are more likely to see a problem here. The cable is a thin metal wire sheathed in a plastic coating. As the exposed area of metal wire corrodes from environmental elements, it widens the cable making it more difficult to travel inside the cable sheath, often sticking. You can check this condition by operating the throttle body by hand an monitoring the cable to see if there is any resistance going into the sheath or if it travels smoothly. Lastly, and most common, is buildup of carbon/oil elements in the throttle body. Because of the ventilation system required by law, the throttle body is exposed to oil vapor from inside the engine via breathing hoses in the intake. Over time this builds up into a layer of hardened, baked-on oil inside the throttle body, right where the throttle plate needs to move. Due to it being softer than the metal throttle plate, the throttle plate always wins when it gets stuck, but the oil buildup does create resistance that will intermittently stick the throttle in position. Having the throttle body cleaned to prevent this should be done every 15k miles on this car for full assurance, or 30k miles at minimum for normal operation. Typical cost for cleaning is 1/2 hour labor (normal â€Å"minimum charge† at many shops), about $45 depending on the shops labor rate. pic] |Expert:   |Doug Cleland | |Pos. Feedback:   |100. 0 % | |Accepts:   |12 | |Answered:   |2/16/2010 | ASE Certified Technician Toyota Factory training and worked for a heavily Lexus trafficked Toyota store Read more: http://www. justanswer. com/questions/35ik7-i-have-a-1998-lexus-es300-i-have-had-problems-with-the-gas#ixzz0grgbynyy Example 3: http://www. motortrend. com/used_cars/07/1998/lexus/recalls/index. html Featured 1998 Recalls [pic] | |1998 Lexus LX470 | |Before you purchase a used car, make sure you check our comprehensive auto recall information to see if there are any | |problems that have been reported by the NHTSA. You can get detailed information on how and where to fix the car defect. | |Recall:   EXTERIOR LIGHTING : HEADLIGHTS | | | | | | | | | | Read more: http://www. motortrend. com/used_cars/07/1998/lexus/recalls/index. html#ixzz0grjp1yvD Take a noteworthy case in 1998. Toyota Motor Sales USA (TMS) responded to a recurring service problem with its Lexus vehicles by contacting owners, then picking up their vehicles, taking them in for repairs and leaving loaner cars as replacements. When done, the owners' cars were returned—fixed, washed and tanked up. That level of service was made possible by TMS's Corporate Customer Information System, an application used by the company's call center in Iowa to help handle warranty, roadside assistance, prepaid maintenance and other service requests. But 1998 didn't go altogether smoothly. Relying on data in that system, TMS began to mail checks to Lexus owners to replace troublesome tires. The checks, for more than $400 each, in some cases went to people who didn't even own a Lexus. One errant check even found its way to a Toyota auditor, for a vehicle he hadn't owned for a while. â€Å"You can imagine the repercussions of that,† says John Gonzales, data quality manager at TMS. â€Å"We can't afford to be giving money away to people who shouldn't be getting it. † The glitch was symptomatic of a bigger problem. The system depended on customer data stored in â€Å"roughly 15 databases in different parts of company,† says Gonzales. Just to get to all the data about a customer, call center employees would have to navigate through four or five mainframe applications, while customers waited. The glitch resulted in a mandate from Toyota's office of the president for a centralized, single customer database. And Gonzales was tagged to make it happen. â€Å"The main goal was to service customers' calls quicker,† he says. But also, â€Å"as the volume of calls went up, we didn't want to increase the number of people in the call center. † Finding a way to pull off the consolidation turned out to be no mean feat. Gonzales and his team looked at a procession of products purportedly offering business intelligence,† but none fit the bill. Then, a solution was nearly dropped into his lap. While attending a Toyota Toyota, one of the most renowned auto company started having a problem around in 1998 when it failed o store its new brand product Lexus’s data’s ineffectively. Though all it did not happen on purpose, but accidentally the Lexus Company could not fulfil the requirement and satisfaction of its customer in its early trail of database maintenance. Lexus the Toyotas high end luxury system had implemented a Corporate Customer information System in which there were some problems seen regarding the recording of customer information and override of wrong information of the customer data. Though the company had best tried to save that customer information in a appropriate manner but due to the system deficiency the company was having a massive data quality problem. This problem aroused because the company failed to maintain and implement a central database system where all he customer information would be stored in a central database, which when required would display the multi branches customer information. The company had 15 different databases stored in 15 different parts of the company, where the individual company would only access their local data stored by the local branch. In words of Management we can correlate this problem as lack of centralised authority to data control, storing, maintenance and update of recent transactions. The world of Information Technology as compared to the Management is quite controversial. Controversial in a sense that, in proper management Decentralization and Delegation of authority is required to achieve the best results in efficient management performances while as in terms of Information Technology, it requires the access, storage, support and maintenance of centralised database system in order to keep the up to date records of every activities performed everyday to track down the right solution to the problem. An efficient Information System demands the availability of information and resources however and whenever demanded at any point of request. The database Toyota Lexus ha designed was to store all its customer info which would help when the system was asked to provide the customer details of the owner for organizational purpose. The objective LEXUS had established to serve its customer via maintaining a customer dataset could not be fulfilled as the purpose of developing a database could no be fulfilled as it resulted to various problems in miscommunication of information all around. The ownership of the vehicles ad been transferred to the people who did not even had the ownership license, the cheques were paid to the person who were even not entitled to receive and the legitimate information were passed where there had been frequent problems of fake customer identity. The customer details failed to validate the right owners of the vehicles which as a result led to a problem of data loss. Because of the problem, Toyota would return the owners car fixed, washed filled with fuel. Cheques were made payable to the people whom it did not even belonged to. CASE EXAMPLES Example: 1 http://www. internetautoguide. om/auto-recalls/09-int/1998/lexus/gs400/index. html APR 17, 1998 | Recall ID# 50473 Hide Details |Recall Reason |SUSPENSION:AUTOMATIC STABILITY CONTROL (ASC) | |Recall Date |APR 17, 1998 | |Model Affected |GS400 | |Potential Units Affected |14855 | Recall Summary | |VEHICLE DESCRIPTION: PASSENGER VEHICLES. DUE TO A MANUFACTURING DEFECT OF THE YAW RATE SENSOR FOR THE VEHICLE STABILITY | |CONTROL (VSC), THE VSC CAN OPERATE IMPROPERLY IF THE SENSOR IS AFFECTED BY CERTAIN ELECTROMAGNETIC WAVES, SUCH AS FROM A | |CELLULAR PHONE. | |Consequence | |SHOULD THIS OCCUR, THE BRAKE MAY OPERATE UNEXPECTEDLY, AFFECTING STEERING AND SPEED CONTROL, INCREASING THE RISK OF A | |VEHICLE CRASH. |Remedy | |DEALERS WILL REPLACE THE YAW RATE SENSOR. | |Notes | |TOYOTA MOTOR CO. , LTD. | Example 2: http://www. justanswer. com/questions/35ik7-i-have-a-1998-lexus-es300-i-have-had-problems-with-the-gas Question I have a 1 998 Lexus ES300, I Have had problems with the gas pedals sticking on three occasions but paid no attention to it until I read about this problem on new cars. Have there been other cases reported with this model? What should I do about it? Submitted: 11 days and 23 hours ago. Category:  Lexus Value:  ? 7 Status:  CLOSED + Read  More Optional Information Year: 1998 Make: Lexus Model: ES300 Already Tried: I have a 1998 Lexus ES300, I Have had problems with the gas pedals sticking on three occasions but paid no attention to it until I read about this problem on new cars. Have there been other cases reported with this model? What should I do about it? Accepted Answer Hi, Your particular vehicle uses a mechanical, cable connection from the gas pedal to the throttle body as opposed to the electrical servo type throttles involved in the numerous recall related problems. Because of that, there would be no directly correlation between the two vehicles. That being said, there are 3 typical causes for sticking throttle in your vehicle. Least likely, but easiest to check is the infamous â€Å"floor mat obstruction†. This is typically noticeable while driving if your floor mat is interfering with the cable, but worth checking regardless. Second, is a worn out throttle cable. This is the cable that connects the gas pedal to the throttle body. Vehicles in northern states that have more issues with rust/corrosion are more likely to see a problem here. The cable is a thin metal wire sheathed in a plastic coating. As the exposed area of metal wire corrodes from environmental elements, it widens the cable making it more difficult to travel inside the cable sheath, often sticking. You can check this condition by operating the throttle body by hand an monitoring the cable to see if there is any resistance going into the sheath or if it travels smoothly. Lastly, and most common, is buildup of carbon/oil elements in the throttle body. Because of the ventilation system required by law, the throttle body is exposed to oil vapor from inside the engine via breathing hoses in the intake. Over time this builds up into a layer of hardened, baked-on oil inside the throttle body, right where the throttle plate needs to move. Due to it being softer than the metal throttle plate, the throttle plate always wins when it gets stuck, but the oil buildup does create resistance that will intermittently stick the throttle in position. Having the throttle body cleaned to prevent this should be done every 15k miles on this car for full assurance, or 30k miles at minimum for normal operation. Typical cost for cleaning is 1/2 hour labor (normal â€Å"minimum charge† at many shops), about $45 depending on the shops labor rate. pic] |Expert:   |Doug Cleland | |Pos. Feedback:   |100. 0 % | |Accepts:   |12 | |Answered:   |2/16/2010 | ASE Certified Technician Toyota Factory training and worked for a heavily Lexus trafficked Toyota store Read more: http://www. justanswer. com/questions/35ik7-i-have-a-1998-lexus-es300-i-have-had-problems-with-the-gas#ixzz0grgbynyy Example 3: http://www. motortrend. com/used_cars/07/1998/lexus/recalls/index. html Featured 1998 Recalls [pic] | |1998 Lexus LX470 | |Before you purchase a used car, make sure you check our comprehensive auto recall information to see if there are any | |problems that have been reported by the NHTSA. You can get detailed information on how and where to fix the car defect. | |Recall:   EXTERIOR LIGHTING : HEADLIGHTS | | | | | | | | | | Read more: http://www. motortrend. com/used_cars/07/1998/lexus/recalls/index. html#ixzz0grjp1yvD Take a noteworthy case in 1998. Toyota Motor Sales USA (TMS) responded to a recurring service problem with its Lexus vehicles by contacting owners, then picking up their vehicles, taking them in for repairs and leaving loaner cars as replacements. When done, the owners' cars were returned—fixed, washed and tanked up. That level of service was made possible by TMS's Corporate Customer Information System, an application used by the company's call center in Iowa to help handle warranty, roadside assistance, prepaid maintenance and other service requests. But 1998 didn't go altogether smoothly. Relying on data in that system, TMS began to mail checks to Lexus owners to replace troublesome tires. The checks, for more than $400 each, in some cases went to people who didn't even own a Lexus. One errant check even found its way to a Toyota auditor, for a vehicle he hadn't owned for a while. â€Å"You can imagine the repercussions of that,† says John Gonzales, data quality manager at TMS. â€Å"We can't afford to be giving money away to people who shouldn't be getting it. † The glitch was symptomatic of a bigger problem. The system depended on customer data stored in â€Å"roughly 15 databases in different parts of company,† says Gonzales. Just to get to all the data about a customer, call center employees would have to navigate through four or five mainframe applications, while customers waited. The glitch resulted in a mandate from Toyota's office of the president for a centralized, single customer database. And Gonzales was tagged to make it happen. â€Å"The main goal was to service customers' calls quicker,† he says. But also, â€Å"as the volume of calls went up, we didn't want to increase the number of people in the call center. † Finding a way to pull off the consolidation turned out to be no mean feat. Gonzales and his team looked at a procession of products purportedly offering business intelligence,† but none fit the bill. Then, a solution was nearly dropped into his lap. While attending a